- A short-sleeved cotton sport shirt sporting an embroidered alligator logo on the right breast, inspired by French tennis legend René Lacoste. This shirt marked the first time that a logo was ever worn on the outside of a garment. The alligator logo is really a crocodile, which was Lacoste's nickname. When President Dwight D. Eisenhower wore one while playing golf, they became extremely popular and knit polo shirt copies soon appeared.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.
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Lacoste, Jean René — (1904 1996) French tennis legend René Lacoste revolutionized men s sportswear with a short sleeved collared shirt in 1927 that featured a crocodile on the left breast. The company was run for more than four decades by René s son, Bernard, who… … Historical Dictionary of the Fashion Industry
Lacoste — Infobox Company company name = Lacoste company company type = Private company slogan = foundation = 1933 location = Corporate: Paris, France Distribution: Troyes, France key people = num employees = industry = Retail products = Apparel, Shoes,… … Wikipedia
Polo shirt — A tennis shirt, now commonly called a polo shirt and also known as a golf shirt, is a T shaped shirt with a collar, typically two or three buttons down a slit below the collar, and an optional pocket. A zipper may substitute for buttons, or… … Wikipedia
René Lacoste — Infobox Person name=René Lacoste 150px caption=René Lacoste at Wimbledon nationality = flagcountry|France birth date= July 2, 1904 birth place= death date= death date and age|1996|10|12|1904|7|2 death place= Jean René Lacoste (July 2, 1904… … Wikipedia
Izod Lacoste — was a brand name licensed by Lacoste to Izod from 1952 1993. In 1953, David Crystal, who at the time already owned Izod, bought 50% of the rights to market Lacoste in America. While the Izod was already established in America, the name Lacoste… … Wikipedia
Croc O' Shirt — The Croc O Shirt patch Croc O Shirt was a line of apparel marketed by Mad Dog Productions, mocking the Lacoste shirts in the early 1980s. When Lacoste sued, the line was terminated. The lawsuit garnered publicity worldwide. Croc O Shirt was… … Wikipedia
T-shirt — The T shirt originated as a garment of utilitarian purposes, first serving as a piece of men s underwear. Today, it is extremely complex and remains a functional underwear component for men, women, and children and a staple of their sportswear … Historical Dictionary of the Fashion Industry
Polo-Shirt — Polohemd Ein Polohemd ist ein Hemd mit geripptem Kragen, kurzen Ärmeln mit ebenfalls gerippten, elastischen Bündchen. Es ist ein Klassiker der Freizeit und Sportbekleidung, beispielsweise beim Tennis und Golf. Entwicklung Als Erfinder gilt der… … Deutsch Wikipedia
Izod — is a premium clothing company that produces dressy casual clothing similar to brands such as Polo Ralph Lauren, Eddie Bauer and LL Bean. It is part of the Phillips Van Heusen Company. Overview In the early 1900s, Vin Draddy, an American… … Wikipedia
Chronology — 50,000 BCE The first prehistoric human, Cro Magnon man, learned to survive in cold climates by fashioning clothing out of animal skins, tree bark, and foliage. Paleolithic cave paintings such as those found in Lascaux, France, indicate that early … Historical Dictionary of the Fashion Industry